Agency of Record

As your agency of record, your marketing efforts and dollars will be most efficient and effective. Our fully integrated approach of brand development, strategy, production and execution means one hand always knows what the other is doing. No vanity metrics here! Efficient, effective, creative marketing focused on improving cost per car sold, employee retention, and overall brand connection.

 
 
 

Brand Development

Our brand development process is a deep dive process that unlocks your unique positioning and value proposition to potential buyers and hires. Our internal and market research and persona development will become the center point of your marketing, hiring and operational decisions to ensure you are operating “on-brand” in all areas. Your dealership will never be the same.

Other Services: Agency of Record, Employment Branding, and Content Production


Examples

 

We created a brand guide for this light-hearted Lexus dealer.

 

This brand guide established the new ‘Simple. Upfront. Nice.’ brand promise and helped a dealer transition to their new one-price model

 

This origin story video was created to communicate the legacy values of a New York Dealer.

This brand promise video aligned staff and connected with new customers around Simple, Upfront, Nice.


This brand promise video connected with the heart of a business to evoke feelings of trust, competency and goodness.

 

Employment Branding

The employment branding process is a focused effort to understand and communicate the true value of your employment offering. The ability to recruit and retain top millennial talent now separates the winners from the losers in retail automotive. Quality of hires and retention will improve dramatically through clear messaging, attractive collateral, beautiful production, and savvy social media execution.

Other Services: Brand Development, Agency of Record, and Content Production

 

We created a brand guide for this people-oriented dealer.

This unconventional recruiting video was created to connect with a very specific demographic. It worked.

This technician recruiting video highlights a dealerships commitment to career development and employee individuality.

Targeting females from other industries to a more flexible environment was the focus of this recruiting video.

The strong company culture in the midst of hard work was the focus of this recruiting video.

 

Content Production

We are living in a world where the human attention span is officially less than that of a goldfish. True story! Price and payment content just isn’t interesting. That is why our content production breaks the noise and gets the most coveted commodity in retail marketing… ATTENTION. Our seasoned creative team produces everything from anchor videos to social media posts with one goal in mind -- earning attention. In a noisy, content-overloaded world, “creative” is the variable of success.

Photos, videos, ads, posts, animations, print, gifs, sounds, memes and on and on…

Scroll down to see some of our favorites. To see some non-auto content, check out our non-auto portfolio.

Other Services: Brand Development, Employment Branding, and Agency of Record