A full-service agency that creates powerful automotive brands. 

Watch how Congruent does connection.


Congruent Automotive helps progressive dealers beat the velocity of change by developing and executing brand-first marketing strategies that increase sales, lower PVR and make your team proud to be a car dealer. 




Agency Of Record

Congruent is a full-service agency for auto dealerships. We can help you manage your entire marketing and branding effort with our monthly retainer.


Employment Branding

Congruent helps dealers build employment brands. Dealers require a focused effort to recruit and retain the best talent.


Brand Development

We believe in brand-first marketing. Our brand development process defines your brand and messaging that connects with your audience.


Content Production

Congruent produces content that gets attention and connects with audiences. We create content and manage the ad placement.

Marketing that doesn’t feel like marketing

It’s no secret, customer’s don’t buy ‘em like they used to. The internet has cut out the fluff and social media is forcing the industry into brutal honesty. There is no where to hide and dealers who embrace this truth and develop their brands around it will disproportionately gain market share over the next 5 years.  

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Meet Paul J Daly

Founder/CEO/Creative Director of Congruent and Congruent Automotive, a brand-first integrated marketing agency. But it all started in 2003 with a few thousand dollars and a rusty 1984 Chevy Astro.

Visit the Paul J Daly page
Check out Paul’s weekly podcast.

 Congruent Team

As a creative services agency, we thrive on being different while keeping the results at the center. Internally, we have different work habits, creative expertises, and backgrounds. We can help define your brand, build connection, and create content that communicates your vision.

Do you need a brand makeover? Or even a brand "make"? That's our specialty. We can help define your brand, reach your next-level marketing goals, or create content that communicates your vision to the world.