Employment Branding

The employment branding process is a focused effort to understand and communicate the true value of your employment offering. The ability to recruit and retain top millennial talent now separates the winners from the losers in retail automotive.

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Quality of hires and retention will improve dramatically through clear messaging, attractive collateral, beautiful production, and savvy social media execution. Employment branding is also a practice: By creating and sustaining a brand story through specific practices, communications, and media you create consistency in this brand feeling and spread it through your community.

Unconventional recruiting videos that get potential employees excited about their brand. We created videos to connect with a very specific demographic. It worked.

A brand guide for this people-oriented dealer. They wanted a way to capture and project how their employees and potential employees feel about their brand.. The Congruent team guided the team through a brand development process that preserved and magnified their unique and caring brand.


This technician recruiting video highlights a dealerships commitment to career development and employee individuality.

Targeting females from other industries to a more flexible environment was the focus of this recruiting video. The strong company culture in the midst of hard work was the focus.

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