Brand Development

Our brand development process is a deep dive process that unlocks your unique positioning and value proposition to potential buyers and hires. Our internal and market research and persona development will become the center point of your marketing, hiring and operational decisions to ensure you are operating “on-brand” in all areas. Your dealership will never be the same.


We created a brand guide for this light-hearted Lexus dealer.

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 This brand guide established the new ‘Simple. Upfront. Nice.’ brand promise and helped a dealer transition to their new one-price model.

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This origin story video was created to communicate the legacy values of a New York Dealer.


This brand promise video aligned staff and connected with new customers around Simple, Upfront, Nice.


This brand promise video connected with the heart of a business to evoke feelings of trust, competency and goodness.