We all know that there is so much more to your sales performance than SEO, paid search, and programmatic ads. Then why do most automotive marketing audits only include a narrow view of a few data inputs and outputs? It’s time for a common sense approach. We’ve created the only offering in the automotive industry that considers everything. We look at your brand, business model, reviews, marketing data, and sales opportunity. You’ve never had insight like this.
You order the audit
We deliver an insight report that works
You spend less per car, and sell more of them.
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What We Do
The Audit Process
To offer the best recommendations, we’ll need a deep understanding of your current business objectives and marketing operation. We will meet with your team (in person or remotely if your prefer), analyze the data, and research your market.
The process includes:
an assessment of your total marketing and advertising spend (labor, agency, traditional, digital, third-party, everything);
an on-site visit (or remote) to understand current marketing and sales operation, consumer experience, and team;
analyzing in-market shopper psychographics to understand key buying factors;
researching immediate competitors to identify what differentiates your brand; and
evaluating your current recruiting and hiring process to expose potential synergies with your sales efforts.
Tools we’ll use
Google Analytics, Google Webmaster Tools, and other website CMS data
CRM and other sales software
sales and marketing materials
digital advertising platforms and spending (Facebook, Google AdWords, Cars.com, etc.)
What You Get
The Audit Deliverables
The primary deliverable of the audit is our Insights and Recommendations Report. It’s designed to be usable by your leadership, marketing team, and customer experience team.
We perform a holistic analysis of what’s working and what isn’t. Then, we provide solutions that you can implement today.
Informed insights on:
your current marketing effort and spend in relation to industry benchmarks; and
your current brand messaging in relation to customer feedback and psychographics.
Immediate next steps that will increase your sales without increasing your spend. These are actions you can implement without any agency support!
Recommendations that will make differentiate your marketing from your competitors and connect with your customers on a human level.
A marketing best practices packages to educate your current and future team.
The relief of knowing you’re not wasting ad dollars on ineffective marketing.
Marketing and Brand Experience Audit - $7,000
All Audits Include:
On-site visit with our team covering one geographic location of up to a 75 mile radius
Analysis of your total marketing spend
Analysis of your messaging & marketing with your target audience
Immediate marketing recommendations
Current marketing best practices
Considerations for next steps
Additional geographic locations (+$1,000)
Additional analysis for unique brand segment, audience, or location (+$1,000)
Audit price can be applied as a discount to future Congruent subscription marketing services